Hey, I’m RC
Content Strategist • Experience Maker
This site is where I share some of my thoughts on business, life, and
Brands With Opinions Are Better Than Brands With Marketing Models
I've been an active Asana user and evangelist since 2012. Many clients and colleagues swear by Asana now, thanks to my passionate support. In other words, there is no reason for me to switch from Asana. If it ain't broke, don't fix it, and my project management...
The Way You Survey Customers Is Wrong
Traditional surveys are a bad user experience. They're disruptive and brand-centered. Here's how to fix that.
The Brand Experience Genius of Cotopaxi
One day I never heard of Cotopaxi. Then, the next I’m at a 24-hour scavenger hunt. Suddenly, I’m hooked on Cotopaxi. Here’s how it happened.
SEO Articles — a Waste of Your Time
Brands pay me thousands to write SEO articles. They're wasting their money. Here's why.