RC Victorino

 

Hey — I’m RC 

I’m the content strategist and conversion copywriter behind incredibly successful — and well-known — brands.

  

This site is home to:

 

  • My writings on all things growth — both professional and personal
  • My personal notes from books, podcasts, articles, and other influential published works

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The way you survey customers is wrong

This email showed up in my inbox the other day — from a SaaS company whose product I use on an ongoing freemium basis: “Hey RC, we notice you haven’t upgraded to Pro yet. Would love to know more about your reasons why. Mind taking a short survey?” Spoiler alert: I...