RC Victorino: Brand strategist, customer experience architect, and author.

Hey, I'm RC

I’m the Growth Content Manager at Imperfect Produce. I also write stories, make music, and produce award-winning films.

This site is home to my writing on business, culture, and human behavior.

Traditional surveys are a bad user experience. They’re disruptive and brand-centered. Here’s how to fix that.

One day I never heard of Cotopaxi. Then, the next I’m at a 24-hour scavenger hunt. Suddenly, I’m hooked on Cotopaxi. Here’s how it happened.

Brands pay me thousands to write SEO articles. They’re wasting their money. Here’s why.