Hey — I’m RC
I’m the content strategist and conversion copywriter behind incredibly successful — and well-known — brands.
This site is home to:
- My writings on all things growth — both professional and personal
- My personal notes from books, podcasts, articles, and other influential published works
Highlights from the book Killing Marketing. Short, sweet, and to the point. So you can form your own opinion of the book — quickly.
This email showed up in my inbox the other day — from a SaaS company whose product I use on an ongoing freemium basis: “Hey RC, we notice you haven’t upgraded to Pro yet. Would love to know more about your reasons why. Mind taking a short survey?” Spoiler alert: I...
How to sell the experience of being a part of your world.
How to use articles to funnel visitors through every step of the buyer’s journey.