Hey — I’m RC
I’m the content strategist and conversion copywriter behind incredibly successful — and well-known — brands.
This site is home to:
- My writings on all things growth — both professional and personal
- My personal notes from books, podcasts, articles, and other influential published works
Killing Marketing: Summary in 5 minutes
Highlights from the book Killing Marketing. Short, sweet, and to the point. So you can form your own opinion of the book — quickly.
The way you survey customers is wrong
This email showed up in my inbox the other day — from a SaaS company whose product I use on an ongoing freemium basis: “Hey RC, we notice you haven’t upgraded to Pro yet. Would love to know more about your reasons why. Mind taking a short survey?” Spoiler alert: I...
Creating a Cotopaxi customer experience
How to sell the experience of being a part of your world.
SEO articles — a waste of your time
How to use articles to funnel visitors through every step of the buyer’s journey.