Hey, I’m RC
Content Strategist • Experience Maker
This site is where I share some of my thoughts on business, life, and the human experience.
The Way You Survey Customers Is Wrong
Traditional surveys are a bad user experience. They're disruptive and brand-centered. Here's how to fix that.
The Brand Experience Genius of Cotopaxi
One day I never heard of Cotopaxi. Then, the next I’m at a 24-hour scavenger hunt. Suddenly, I’m hooked on Cotopaxi. Here’s how it happened.
SEO Articles — a Waste of Your Time
Brands pay me thousands to write SEO articles. They're wasting their money. Here's why.