Hey — I’m RC
Brand strategist, customer experience architect, and author.
This site is home to my essays on branding, customer/user experience, tech, and culture.
The way you survey customers is wrong
This email showed up in my inbox the other day — from a SaaS company whose product I use on an ongoing freemium basis: “Hey RC, we notice you haven’t upgraded to Pro yet. Would love to know more about your reasons why. Mind taking a short survey?” Spoiler alert: I...
Creating a Cotopaxi customer experience
How to sell the experience of being a part of your world.
SEO articles — a waste of your time
How to use articles to funnel visitors through every step of the buyer’s journey.