RC Victorino


Hey — I’m RC 

I’m the content strategist and conversion copywriter behind incredibly successful — and well-known — brands.


This site is home to:


  • My writings on all things growth — both professional and personal
  • My personal notes from books, podcasts, articles, and other influential published works

View the latest

The way you survey customers is wrong

This email showed up in my inbox the other day — from a SaaS company whose product I use on an ongoing freemium basis: “Hey RC, we notice you haven’t upgraded to Pro yet. Would love to know more about your reasons why. Mind taking a short survey?” Spoiler alert: I...