Add a Branded Call to Action to All That Content You Share6 min read
The idea that you would share and promote other people’s content more often than your own is a pretty well accepted practice.
It even has a fancy name: content curation.
This strategy not only lets you hitch your wagon to influencers and build your own audience, but it also helps you keep up with the ridiculous pace in which content is produced these days.
I’m a believer of this tactic, and use it often for myself and my clients.
But here’s a little statistic that keeps nagging at my mind every time I promote someone else’s work:
The average human attention span is 8 seconds, shorter than a goldfish.
When you think of that, you have to wonder: by the time your audiences click on the link you promoted, will they even remember who shared it in the first place?
You knew someone would eventually come up with a solution. And while Sniply might not have been the originator (and by now there are dozens of alternatives) they are the first ones to catch my eye.
We realized at Sniply that the only way for you to capture value from curated content is to be part of the viewing experience; to follow your users through onto the page itself. –Sniply Official Blog
Sniply lets you add a call-to-action banner to the pages and blogs you promote online, in order to drive traffic to your website or landing page:
Signing up for a free account is pretty easy – you can use your Twitter or Facebook credentials, or your email address. Once you do, Sniply does a good job of walking you through the process of making your first CTA.
While the free account has its limitations, you can create as many CTAs as you want. And with the process taking a minute or so, there’s absolutely no reason why you shouldn’t create banners optimized specifically for individual pieces of content you share.
Take my example from above. I tailored my CTA to match the language and tone of the article I was sharing, 10 Sure-Fire Headline Formulas That Work, by Brian Clark of Copyblogger.
My goal is to attract folks who need help with their brand’s content. Those folks who click on the CTA button will be taken to a landing page that (I hope) encourages them to download a guide I created. Keep in mind, while Sniply is a pretty nifty tool to add to your arsenal, it’s useless if you don’t have the right kind of content in your CTA or on your landing page to keep your audiences engaged.
Get the most out of Sniply: The Chrome Extension
If you really want to get the most out of Sniply, downloading the Chrome extension is a must. As soon as you install the extension, a little Sniply icon will appear on your browser toolbar, as well as in Hootsuite, Buffer, and Twitter, making it quick and easy to add your CTAs from whatever app you prefer to use for social media.
Once you click on the icon, you’ll be able to choose from any of the CTAs you’ve already made, or you can draft a new one on the spot.
Once you download that extension, you’d technically never have to log into the actual Sniply site. The extension handles every action.
But you’ll want to log in on a regular basis to check out the analytics made available in your dashboard.
Premium accounts will offer more functionality and data (obviously), but free accounts are given enough analytics to really help you craft effective lead-nurturing campaigns.
In the example above, Snips are the actual banner you use. Clicks refer to when a user clicks on the post you shared on social media. Conversions are when someone actually clicks on your Sniply CTA button.
Being able to see how your snips are performing can help you A/B test the language of your CTA, as well as determine which posts are most effective with your audience.
Add a call-to-action to every outbound link on your website
With a simple code added to the pages of your website (if you have a WordPress site I recommend using a plugin like this one to add any type of codes to your pages), you can:
- Add CTAs to every external link on your site
- Have your own domain name appear in the URL box, rather than the snip.ly domain
- Always show your chosen call-to-action to every visitor to your site (not just ones who came from a Sniply link)
Getting this code is as easy as heading into your dashboard, clicking on Integrations in your left-hand menu, followed by Embed on Website, and following the steps from there.
Keep in mind you can only choose one CTA to appear (on both your website’s pages and external links), but if you choose one that speaks to the widest possible audience, you may drive more traffic to the pages you want.
You won’t dominate every web page known to mankind
To be completely fair and transparent, Sniply doesn’t work on every link you share. Just look what happens when I used the Sniply extension for Chrome on a recent New York Times article:
That’s because Sniply’s call-to-actions are displayed using I-frames, and some sites (including the Times and Inc.com) don’t support I-frames.
But for the sites that do support it, Sniply can really be a content marketing game changer. Don’t just use these CTAs to brand posts you promote from others. Add CTAs to your own posts, that funnel people to landing pages or related posts.
If a good number of your current social shares already accumulate thousands of clicks, then you might need to bump up to a paid plan (free plans stop displaying your CTA after 1,000 clicks within a month). The basic plan starts at $29 per month and allows you to brand your banners, use your account for two brands and more.