Killing Marketing: Summary in 5 minutes

A quick overview and highlights of Killing Marketing – How Innovative Businesses Are Turning Cost Into Profit by Robert Rose and Joe Pulizzi. 8.5/10 Overview The premise of this book by the folks behind the now defunct This Old Marketing podcast...

Creating a Cotopaxi customer experience

I recently spent 24 straight hours traipsing around Seattle with a group of friends, arm wrestling strangers, doing pushups in Pioneer Square, and decorating a friend’s face like a cake:  It was all a part of a 24-hour scavenger-hunt-like event called Questival,...