8,000 new qualified leads in 2 days.
That’s what I delivered to a client – through one organic Facebook post that cost them zero dollars. But don’t be fooled. There’s a lot of work involved to get these types of results. Scroll down to see what it takes, or, if you want to schedule a consultation:
“There is no 1-2-3 solution to building a community. It takes one crucial ingredient that most of us would rather sidestep: plain, old-fashioned hard work.”Jeff Goins
Good marketing isn't rocket science
Your success isn’t about SEO, blogs or social media. It’s about capturing the attention of the people who matter most to your brand.
- First, you have to know your audience like the back of your hand.
- Next, you have to hone your message to that audience.
- Only then are you ready for growth.
If you want to know more about this, you might be interested in an article I wrote called “SEO Articles are a Waste of Your Time.”
Getting back to those 8,000 leads. What was my secret? Simply put, I created one piece of content that caught the attention of my client’s audiences, and made them engage with, and share, that content.
Making that connection required a few steps (and a level of commitment by my client as well).
The Content Marketing Process
Persona development. Goal setting. Audience research. Ideation. Content strategy.
Team structure. Content creation. Calendar management. Template development.
SEO. Public relations. PPC/Paid ads. Social media. Email.
Gathering data. Analyzing data. Reporting results.
Expand to See these Steps in Action
- Through market research, surveys and client support, I created personas to identify the mindset and motivation of our target audience. Note – this is a time-and-resource-intensive step, but a necessary one if you want to experience growth.
- I then helped my client establish S.M.A.R.T. goals, so that there were clear benchmarks to meet (in this case, my client, a private zoo, wanted to increase their mailing list by 1,000 subscribers over three months).
- Armed with tons of data, I developed a campaign that I knew would grab the attention of our target audience. In this case, it was a “win free zoo tickets” campaign. Folks would have to visit a landing page and fill out a form to enter into the contest. They then would be added to my client’s mailing list, for future marketing efforts.
- With the strategy approved, I got to work developing each asset, including forms that connected to the client’s list-management service (Hubspot) and a landing page. (Landing pages are incredibly important to the success of any campaign, which is why I toil over their perfection. Read my landing page breakdown here).
- Once I knew the landing page was optimized for conversion, I had to develop ways to build traffic to that landing page. Over time, paid strategies were launched, but I first wanted to leverage my client’s existing Facebook audience – to test out the waters. I created a light-hearted image with a clear call-to-action, and affixed a compelling post that encouraged readers to not only enter the contest, but to share the link to the landing page with others.
- During the organic phase of the campaign, I reported results to my client daily. Once we shifted to paid strategies, I optimized campaigns daily, but reported to my client once a week, per their request.
The results from the one post I created were, well, beyond expectations.
Getting 8,000 new and qualified leads in 2 days isn’t always going to happen. But the strategies I implement to build audiences do deliver results.
But don’t take my word for it…
These industry leaders depend on my strategies
Through working with RC, not only has our content exceeded expectations, but his knowledge of social promotion and content coordination took the results to a new level.Brian Watson
RC has singlehandedly helped change the course of our agency. His insights into marketing coupled with his writing prowess have helped us become thought leaders in our space.Alex Membrillo
I bet you’re not sure what it is you need.
A writer? A designer? A marketer? Social media? Email? SEO?
All of the above?
All you really know is you need help reaching your audiences. To be honest, that’s all that really matters. Here are 4 options you can choose from:
1. I develop a content program. You execute it.
Your very own handbook for growth. Your program includes a content strategy, which serves as the foundation of your action plan.
Your action plan will touch upon every possible channel. You’ll receive recommended technology/software to implement.
I develop programs free from fluff and 100% focused on growth. Too many businesses believe they need to:
- Manage and remain active on 2,3 or 4 social media channels
- Post “SEO” articles according to some unrealistic frequency
- Develop endless web pages (to rank higher)
That is not a strategy for growth.
Your content program will deliver an unforgettable user experience that turns strangers into leads, customers, and then, finally, evangelists.
This option does not require a retainer or minimum contract length.
However, expect to be involved in, at the very least, some of this process. A solid growth strategy requires my understanding:
- Existing assets/strategies
- Your company’s short and long-term goals
- Your target audience (based on actual data)
- The resources you have at hand to dedicate to marketing campaigns
This list isn’t exhaustive, but gives you an idea of just how comprehensive this program is. The cost (and delivery time) are based on many factors. Expect a program to take at least 4 weeks to develop at a minimum cost of $2000.
2. I develop your program and run your content strategy.
This includes the development of a content program (as detailed in OPTION ONE), as well as all other aspects of the content marketing process outlined earlier on this page (planning, execution, promotion and measurement).
This requires both a retainer (starting at $2,500/month) and a minimum contract length of 4 months.
Many clients retain my services following the first 4 months. But I provide everything needed, including an action plan, empowering you to manage your content on your own.
Disclaimer: Due to the level of involvement associated with this type of partnership, I work only with a limited number of clients at any given time. I encourage you to schedule a consultation even if I’m currently not accepting new clients.
3. You have a content marketing program. You need me to produce the content.
This option is if you want or need new web page content (specifically, conversion-focused landing pages), professionally crafted emails/newsletters, in-app onboarding notifications, premium content (like an ebook or guide) or other projects best suited for a writer.
For that, you should check out my individual solutions (a page you might have already visited). That page breaks down my writing services in detail, and includes examples of my work.
4. I build a content calendar template for you.
Content marketing is a powerful strategy. But it’s also overwhelming, unless you have a calendar in place. I create custom calendars and templates for companies. Then I train them on their new platform.
Common platforms I use include Asana, Trello, Evernote and Google Drive.
Which option is best for you?
The first step to finding out for sure is through a consultation. Give me 15 min. of your time.
If you like what you hear & see, then we can talk next steps (discovery phase, contracts, world domination). If you’re not impressed or sold, then you just lost 15 min. of your life.
But I bet you’ll walk away with at least ideas you can implement on your own.
Serious inquiries only.
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