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Essays

The power of voicing your opinion

I’ve been an active Asana user and evangelist since 2012. Many clients and colleagues swear by Asana now, thanks to my passionate support.  In other words, there is no reason for me to switch from Asana. If it ain’t broke, don’t fix it, and my project management workflow is definitely not broken.  Still, the other […]

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Essays

The brand experience genius of Cotopaxi

I recently spent 24 straight hours on a quest through Seattle arm wrestling strangers, doing pushups in Pioneer Square, and decorating a friend’s face like a cake: It was all a part of a 24-hour scavenger-hunt-like event called Questival, put on by a company named Cotopaxi. Prior to the event, I had no idea who […]

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Essays

How to get value out of SEO articles

It’s not as easy as targeting keywords.  Brands are wrong when they pay me to write articles to target keywords and rank higher on Google. The theory is these articles will increase traffic, which will increase sales. That logic is faulty. For example: Floorings R’ Us hires me to write SEO blog posts. I’m told to […]

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Essays

The natural way to survey customers

A SaaS company emailed this to me recently: “Hey RC, we notice you haven’t upgraded to Pro yet. Would love to know more about your reasons why. Mind taking a short survey?” I didn’t take their survey. And I’m not alone.  A 2015 Survey Gizmo study reveals just 10-15% of people respond to “external surveys”. External surveys […]