RC Victorino

 

Copy that converts. 

My words have generated millions for brands you know and love. In 20 minutes you’ll find out if I can do the same for you.

20 min. chat

Through working with RC, not only has our content exceeded expectations, but his knowledge of social promotion and content coordination took the results to a new level.

Brian Watson

Search Program Manager, Adobe

Serious growth — delivered 

There are countless ways to generate revenue from your customers.
I leverage every single one of them. 

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Landing Pages

Pages tailored to specific campaigns and objectives. Plus continuous A/B testing to improve conversion rates.

Ads

Across all channels (Google, social media etc.). Targeted at audiences in every stage of the buyer’s journey. Optimized daily.

Video

Scripts for ads, explainers, tutorials, promos, crowdfunding, and more. 

Email/Messaging

Onboard new customers. Engage with and upsell current customers. 

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Content Marketing

Custom content strategy that funnel visitors toward conversion. 

Web Design

Custom-coded from the ground up. Design, development, and ongoing mgmt.

Companies spend $20,000+/month to handle these tasks in-house.

With uncertain results.

 

 

I use frameworks, formulas, and templates tested and perfected over 10+ years to deliver serious growth for my clients. At a fraction of the cost of hiring a full-time marketer, copywriter, and developer.

  

 

I only take on a few projects each quarter—so every client gets my full attention.

  

 

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Prefer to tackle your growth marketing in-house?

These are the tools I use to generate millions for my clients. Reference this page as you build out your growth strategy.

Design & Development

Analytics

Email/Messaging

  • MailChimp — For most clients
  • Klaviyo — For advanced e-commerce features
  • Intercom — For clients who benefit from in-app and on-site messaging

Video

  • Adobe Premiere — Video editing
  • Animoto — Stripped down video creator, mostly for social media ads
  • Vimeo & YouTube — For video hosting. YouTube offers better SEO benefit. Vimeo provides a better UX

Social Media

Content Marketing

  • Help a Reporter Out — For expert sources
  • BuzzSumo — For tapping into viral content opportunities
  • SEMRush — Keyword and competition research, SEO audits
  • Unsplash — For images that don’t look like stock photos
  • Lightroom – To optimize images
  • Canva — Social post creatives

My blog is also a useful resource for tips and strategies

The way you survey customers is wrong

This email showed up in my inbox the other day — from a SaaS company whose product I use on an ongoing freemium basis: “Hey RC, we notice you haven’t upgraded to Pro yet. Would love to know more about your reasons why. Mind taking a short survey?” Spoiler alert: I...

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