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RC Victorino

 

Copy That Converts 

My work has generated millions in revenue for brands you know and love. In 20 minutes find out if I can do the same for you.

20 min. chat

Through working with RC, not only has our content exceeded expectations, but his knowledge of social promotion and content coordination took the results to a new level.

Brian Watson

Search Program Manager, Adobe

You have dozens of opportunities to make a conversion. 

I help you capitalize on every one. 

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Landing Pages

Tailored to campaigns and objectives. Plus continuous A/B testing to improve conversion rates.

Ads

Across all channels (Google, social media etc.). Targeted at audiences in every stage of the buyer’s journey. Optimized daily.

Video

Scripts for ads, explainers, tutorials, promos, crowdfunding, and more. 

Email/Messaging

Onboard new customers. Engage with and upsell current customers. 

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Content Marketing

Custom content strategy that funnel visitors toward conversion. 

Web Design

Custom-coded from the ground up. Design, development, and ongoing mgmt.

Companies spend $20,000+ every month to handle these tasks in-house.

With uncertain results.

 

 

I use frameworks, formulas, and templates tested and perfected over 10+ years to deliver serious growth for my clients. At a fraction of the cost of hiring a full-time marketer, copywriter, and developer.

  

 

I only take on a few projects each quarter — so every client gets my full attention.

  

 

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Prefer to tackle your growth marketing in-house?

These are the tools I use to generate millions for my clients. Reference this page as you build out your growth strategy.

Design & Development

Analytics

Email/Messaging

  • MailChimp — For most clients
  • Klaviyo — For advanced e-commerce features
  • Intercom — For clients who benefit from in-app and on-site messaging

Video

  • Adobe Premiere — Video editing
  • Animoto — Stripped down video creator, mostly for social media ads
  • Vimeo & YouTube — For video hosting. YouTube offers better SEO benefit. Vimeo provides a better UX

Social Media

Content Marketing

  • Help a Reporter Out — For expert sources
  • BuzzSumo — For tapping into viral content opportunities
  • SEMRush — Keyword and competition research, SEO audits
  • Unsplash — For images that don’t look like stock photos
  • Lightroom – To optimize images
  • Canva — Social post creatives