Hiring a Social Media Manager
I've never not owned social media.
As a content person, it just comes with the territory. You write the blog, you break it into snippets, you build the calendar, you post it, you answer the comments, you fight the algorithm, you repost the thing that didn't land, and you do it all again next week.
It wasn't glamorous, but it was mine.
Now, for the first time, I'm hiring someone to do it. Like, just social. Not as a bullet point on a 12-part job description. Not as a fallback when someone else doesn't "get" the brand voice. A real person, with real ideas, who's probably (definitely, better be) way better at it than I ever was.
And I want to be excited about that. I am, mostly.
But also... it's weird.
Not because it mattered more than everything else. It didn't. It's just that it was always there. Fifteen years of posting, scheduling, refreshing, wondering why that one flopped. You do something long enough and it just becomes part of the routine. Like brushing your teeth, except the toothbrush fights an algorithm.
Now someone else brushes.
I know I'll give too many notes at first. I know I'll want to rewrite their captions. I know the first time they post something I wouldn't have posted, it's going to itch.
That's my problem to solve, not theirs.
We'll see.