Hiring a Social Media Manager
I’ve never not owned social media.
As a content person, it’s always just come with the territory. You write the blog, you break it into snippets, you build the calendar, you post it, you answer the comments, you fight the algorithm, you repost the thing that didn’t land, and you do it all again next week.
It wasn’t glamorous, but it was part of the work. Now, for the first time, I’m not doing it.
I’m hiring someone to do it now. Like, just social.
Not as a bullet point on a 12-part job description. Not as a fallback when someone else doesn’t “get” the brand voice. A real person, with real ideas, who’s probably (definitely, better be, etc.) way better at it than I ever was.
And that’s exciting.
Because social deserves that level of care. It’s the front porch of the brand. It’s distribution, sure. But mostly it’s dialogue. It’s improv. It’s identity. It deserves someone who’s deep in it. Someone who sees trends before they trend. Someone who actually enjoys it.
But also… it’s weird.
Because for the first time in my career, I won’t be the one doing it. I’ll be working with that person. Leading them. Supporting them. Getting out of their way. Giving feedback that’s useful but not smothering. Helping them own something I used to keep in my back pocket.
I know this is normal. The whole “let go of the LEGO” thing.
Still, it’s a shift. And shifts are always a little uncomfortable. Regardless here I am, learning how to lead without gripping every LEGO brick too tight.