Hiring a Content Writer
I’ve been hiring a content writer, which mostly means reading a bunch of applications that all start with some variation of:
“I specialize in SEO content…”
or
“I’ve grown traffic 200% using Ahrefs…”
or
“I reverse-engineer search intent to…”
You get the idea.
I’ve been in content long enough to get the appeal of SEO. It works. It scales. But if your whole philosophy is just “Find what people are searching for and give them a slightly better version of that,” I’m already tired. That’s not strategy. That’s spreadsheet writing. That’s playing not to lose.
The content I care about, the stuff I actually want to make, starts somewhere else. It starts with people. With curiosity. With questions like:
What are customers confused about? What are sales reps tired of explaining for the 47th time? What’s a smarter, more generous way to tell this story? That’s where real content lives. And also … blog posts? Just one part of the job.
There’s product messaging. There’s internal enablement. There’s content that makes onboarding clearer, sales decks sharper, and customers feel like pros.
If your only move is “write blog, stuff keyword, wait for rankings,” we’re probably not going to vibe. But if you think deeply, write clearly, and get what content actually does inside a growing company… you’re my people.
Not trying to go viral. Not trying to outrank every listicle. Just trying to make the kind of stuff that works.
And lasts.