Why I’m Here
I’ve written a lot of things over the years. Web copy, blog posts, executive talking points, half-finished essays, Slack messages pretending to be briefs, real briefs pretending to be Slack messages. Some of it I’m proud of. Most of it just needed to get out the door.
But somewhere along the way, between content calendars, brand decks, and OKRs, I started feeling a little disconnected from the part of me that actually likes making things.
This space is me trying to reconnect with that.
I’m a content/brand leader at work. I’m helping shape the voice of a company, lead creative strategy, and hold space for other people’s ideas.
All of which is good, meaningful work.
But I also miss the messiness. The notes in the margins. The late-night writing sprints that go nowhere but somehow still feel like progress. So this is a place to think out loud … about creative work, leadership, writing, content marketing, and everything in between.
There’ll be no content pillars here. No SEO.
Just some thoughts, in draft form. Some honesty about what it’s like to lead creative teams while trying to stay creative yourself. Some explorations of what “brand” really means when you’re the one building it from the inside.
And maybe, occasionally, a guitar metaphor.
Thanks for reading. Let’s see where this goes.